Today Yodlee sent me an email offer to join KulaMula through their FinApp program. The gist of the offer is this:
“KulaMula works by matching the anonymous spending profiles of users with brands that are willing to pay to interview with those profiles. These “MicroInterviews” take about 30 seconds and provide the information brands need to customize an offer to your tastes; then you decide to either have the custom offer emailed to you or keep the interview payment – or both.”
This sounds fine, but I have a couple of issues with it as I usually do with most offers. The first is a Yodlee issue. The new version of Yodlee is pretty inferior to the old version. I actually use their “time machine” so I can use the old version until they get all the kinks worked out. To use KulaMula, you need to be using the new version. The second issue is with KulaMula itself. Although the interviews are short, they only pay you a quarter. That’s 25 cents. I’m sorry KulaMula but my time and my personal finance information is worth far more than 25 cents.
When I looked in the FinApp store only 68 people had downloaded it so if we take that as a sign, I’ll say that most people feel like I do. I’m happy to reconsider if the payouts ever become commensurate with what I’m sharing, but until that time I’ll take a pass.